Courses in Enterprise Development
                                           HUNTSMAN SCHOOL OF BUSINESS

                                       Classes range from $450-$675
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For more information contact Natalee Champlin 435-797-1107 or natalee.champlin@usu.edu

MGT 3000:  Entrepreneurship: Starting Your Own Business
Online Course  |  Shawn Sadowski, Instructor/Mentor  |  $675  |  3 credits  |  Download course syllabus

This survey course explores the entire cycle of new venture creation from concept to cash flow, including: idea generation, feasibility research, business model development, teambuilding, customer service, marketing, funding, planning, execution and generating profit. Some course objectives include:

  • Experience the entrepreneurial cycle from concept to cash-flow
  • Understand what constitutes a legitimate business opportunity
  • Discover and cultivate the key skills to entrepreneurial success
  • To understand if self-employment is right for you 

MGT 3510:  New Venture Fundamentals
May 5-9, 2014    |  8:30 a.m. - 11:00 a.m.   |  Distance Education 102  |  Daniel Vance Holland, Instructor

Introduction to entrepreneurship and the processes of new ventures. The objective is to help students become familiar with entrepreneurship and ascertain the degree to which it represents a viable career path. Focuses on identifying, analyzing, and developing business opportunities.

  • True Business Opportunities
  • Learning Your Industry
  • Planning for Pivots and Diversification
  • Maintaining a Zealous Tenacity 

MGT 3520:  New Venture Management
May 12-16, 2014    |  8:00 a.m. - 11:00 a.m.   |  Distance Education 102  |  Michael J. Glauser, Instructor

This course focuses on the development of management plans for new or existing business ventures.  Students learn about the various types of legal entities, and how to select the right one for their venture.  They also learn about the four kinds of intellectual property common in businesses and how to protect these valuable assets.  In addition, students learn how to determine required skill sets, find helpful mentors, build a brain trust of advisers, develop a management team, and create systems to perpetuate exceptional customer service.

  • Forming Your Business Entity
  • Assessing Your Intellectual Property
  • Engaging Your Brain Trust
  • Building Powerful Teams

MGT 3530:  New Venture Marketing
May 19-23, 2014    |  8:00 a.m. - 11:00 a.m.   |  Distance Education 102  |  Sterling Bone, Instructor

This course teaches students how to develop and build the brand for the new enterprise. Strategies for gaining customer intelligence are taught, with particular attention to primary and secondary marketing research.  Effective low-cost marketing strategies are taught. Students are taught how to use “the coin of the realm” to gain market presence for their ventures. Understanding and implementing social media in marketing and promotion of the opportunity will be learned in the course, as well as the role of traditional media: print, radio, television. This course will use well established research in marketing, strategy and psychology to support the tools, concepts and theory taught in the class.

  • Building Your Brand
  • Low-Cost Marketing Strategies
  • Using Social Media to Your Advantage
  • Effective/Integrated Marketing Strategies

MGT 3540:  New Venture Financing
May 27-30, 2014    |  8:00 a.m. - 11:00 a.m.   |  Distance Education 102  |  Shawn Sadowski, Instructor

This course provides an overview of financial issues affecting entrepreneurial ventures.  Emphasizes finance skills needed to develop the financial section of a business plan, make practical financial assessments of new business opportunities, and explore sources of new venture funding. Students will learn how to evaluate resource requirements, mobilize non-financial resources, develop strategies for bootstrapping and explore options for funding with debt and equity.   The theory and tools of deal valuation will also be taught. Students will learn how to develop a resource and funding strategy, as well as cash and risk management.

  • Creating More with Less
  • Bootstrapping Your Business
  • Funding with Debt Financing
  • Funding with Equity Financing

MGT 3560:  New Venture Planning
June 2-6, 2014    |  8:00 a.m. - 11:00 a.m.   |  Distance Education 102  |  Ken Snyder, Instructor

This course focuses on the development of a business plan for a new or existing company.  It brings together all of the concepts of the previous courses. Students learn that entrepreneurial planning is an ongoing process that is centered upon organizational mission, vision, values and goals. As part of the instruction, students learn how to create an annual execution plan to significantly grow a business. The plan the students create will help them obtain funding for their venture.  

  • Writing Your Full Business Plan
  • Creating Your Mission, Vision and Values 
  • Establishing Goals and Success Activities
  • Creating Your Execution Plan
  • Making Powerful Presentations

 

MGT 3570:  New Venture Social Responsibility
June 9-13, 2014    |  8:00 a.m. - 11:00 a.m.   |  Distance Education 102  | Chad Albrecht, Instructor

This course focuses upon social enterprises including ventures with a social mission, non-governmental-organizations (NGOs), and not-for-profit enterprises. Students learn about the growing interest in social entrepreneurship and why serving a broader purpose makes sense. Students learn how social venture business models differ from those of for-profit ventures. Theory underlying social capital, economics, micro venturing and philanthropy are taught in this course. Networking, governance, compliance, and business ethics are all examined.

  • Making a Difference in the World
  • The Benefits of Giving Back
  • Business Models for Contributing
  • Linking Your Business with the Community

 

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